Quantum2 Highlights August 2005
In this issue...
Quantum2 Web Sessions

Upcoming Quantum2 Workshops

Getting to Know Your Quantum2 Coach

Quantum2 Topic of the Month

Quantum2 Web Sessions

The following Quantum2 Web sessions are being offered through December 2005. Our second series of related sessions revolves around marketing and include basic marketing concepts, as well as more advanced sessions on branding and negotiation. The sessions in this series will be offered twice in one day to accommodate various time zones. The World Clock will convert the hours to match your local time.

As an additional feature, we are also offering some of our sessions in French, Dutch and German.

Linking Information Services to Compelling Business Events
August 18, 2005
9:00 a.m. ET; 2:00 p.m. GMT

Defining the Value of Information: Beyond ROI (conducted in German)
August 30, 2005
8:00 a.m. EDT, 1:00 pm BST (GMT+1)

Marketing Information Services I

Package, Promote, Persuade
September 15, 2005
9:00 a.m. ET; 2:00 p.m. GMT
September 15, 2005
2:00 p.m. ET; 7:00 p.m. GMT

Defining the Value of Information: Beyond ROI (conducted in Dutch)
September 29, 2005
9:00 a.m. ET; 2:00 p.m. GMT

Assessing Clients' Needs: Map the Information Flow
October 20, 2005
2:00 p.m. ET; 7:00 p.m. GMT

Defining the Value of Information: Beyond ROI (conducted in French)
October 27, 2005
9:00 a.m. ET; 2:00 p.m. GMT

Marketing Information Services II

Creating a Brand Identity
November 17, 2005
9:00 a.m. ET; 2:00 p.m. GMT
November 17, 2005
2:00 p.m. ET; 7:00 p.m. GMT

Adding Value to Information Services
December 15, 2005
9:00 a.m. ET; 2:00 p.m. GMT

REGISTER TODAY for these WebEx sessions.


Upcoming Quantum2 Workshops

The following Quantum2 workshops will be presented at training workshops and Dialog Updates in the coming months. Further details will be published nearer the time, but this is a good time to mark your calendar before you proceed on your summer vacation.

Measuring Impact: Cost Justification for Information Services
September 1, 2005
Johannesburg , South Africa

For more details on these workshops, please e-mail christaf@saonlineinfo.co.za


Reserve this date...
calendarAn early date for your diary for U.K. Quantum2 members on Tuesday, October 18, when the following two sessions will be offered at the London Bridge office training facilities. Details will be given nearer the date.

Assessing Client Needs: Gather & Analyze the Data

Creating a Brand Identity


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A newsletter of the Dialog leadership development program for information professionals

Dear Quantum2 Member...
With most of the United States caught in a heat wave, while the United Kingdom experiences unusually cool weather, we hope your holiday plans have not suffered. Meanwhile, here at Dialog we're preparing new sessions and catching up on our writing.


Strategic Thinking and the Information Professional
(Excerpted from “The Art of Becoming A Corporate Information Strategist” by Beth Cody)

Strategic thinking has to do with understanding the big picture. It is about doing the right things, not just doing things right. A more formal definition from the Portable MBA DeskReference (Portable MBA Desk Reference, An Essential Business Companion, Nitin Nohria, editorial director, 2 nd Ed.) specifies that strategic planning "involves actions that lead to the definition of a company's mission, the formulation of its goals, and the development of the specific strategies that will be implemented to meet those goals." It involves "decisions by managers at all levels" and "focuses on the long-term, although these days it increasingly focuses on both the short-term and the long-term." Short-term focus is needed in today's business because of the rapid pace of change. Some executives say that planning as far out as five years is too long in many cases.

The ability to make decisions is key to being involved at the strategic level. There is risk at this level because decision-making necessarily involves taking responsibility for one's decisions. An undervalued capability associated with making decisions is being able to decide and go forward. By the time some have achieved perfection in researching and pondering an issue, the rest of the world has moved on, making the decision irrelevant. "Information professionals are not asked to be decisive," comments Roberta Shaffer, former executive director of the Special Libraries Association and champion of the information professional as a business person. "They are asked to be objective. They tend to be perfectionists, and not risk takers." Acquiring this decision-making ability could affect the perception of the information professional, producing a more businesslike image.

The process of corporate decision-making involves identifying the problem, collecting data and enumerating possible solutions. It involves testing these possible solutions as well, asking can it be done, how much will it cost, who will do the work, what are the risks and is the solution permanent or temporary? (See, the Portable MBA Desk Reference, above, Decision Making).)

To gain credibility in an area of proficiency, it would be useful for the information professional to follow this procedure as precisely as possible, and submit the case in writing to a leader or influencer within the organization. Merely listing symptoms should be avoided. Key business people like to see the process, and like to see decisions "packaged" in this manner. Using the same methodology, in a truncated form, would also be helpful when participating in meetings. It is a good habit never to raise a problem without offering a potential solution. While this involves some advance preparation for which there is often little time, raising or attempting to discuss problems without having thought through potential solutions does not impress upper management. Fortunately, the skills used by modern information professionals when packaging information for their corporate clients can be used as well with stakeholders in the organization. For example, well-crafted memos can demonstrate decision-making ability and show how accepted methodology (problem definition, data gathering, analysis and possible solutions) was used in arriving at the decision. While there is no "one way," adapting the process suggested would be a powerful way to enhance the image of the information professional as a strategic thinker.

(To read the entire paper, download it at scientific.thomson.com/quantum/media/pdfs/strategist.pdf)





Getting to Know Your Quantum2 Coach:
Maureen Krieski

How long have you worked for Dialog?
5 years

How did you come to join Dialog?
I applied for an information consultant position that was available within my geographic area.

What are your key responsibilities?
I provide client services and support for Dialog/DataStar clients including training and support with various applications and products.

What is the most rewarding aspect of your job?
Working with clients from various industries that have different backgrounds and interests. Being able to assist them in finding solutions to help make their jobs easier.

What is the most challenging aspect of your work?
Dealing with some situations that are completely out of my control.

What did you want to be, growing up?
Since I had some great role models as teachers in school, I always wanted to become one.

What three words would you use to describe yourself today?
Patient, outgoing and persistent.

What are your plans for the future?
Since future plans are always subject to change, I just try and do the best I can each day, and live life to its fullest.

Quantum2 Workshops at Dialog Updates

The Quantum2 workshop entitled "Creating a Knowledge Sharing Culture: How to Thrive on Change" will be offered at Dialog Updates at the following locations:

Stockholm , Sweden
September 21, 2005

Copenhagen , Denmark
September 22, 2005

London , England
September 30, 2005

REGISTER TODAY for these sessions.


As always, your suggestions for workshop topics are always welcome and encouraged. If you know a friend or colleague who would benefit from Quantum2, please encourage them to sign up today.

Betty Jo HibberdRegards,
Betty Jo Hibberd
Senior Manager
IPMD, NA
Dialog

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