Look through a clinician's eyes

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Measure and compare the potential impact of published scientific information

Clinicians typically have approximately three to four hours per week to digest key information. So it’s essential to ensure they are receiving balanced information about your products.

The Thomson Message Mapping SystemSM measures the potential impact of published scientific information on the clinical practices of healthcare professionals by ranking it in a way that reflects their selection and reading processes.

You can critically evaluate how the information published about your products, in scientific literature or at major medical meetings, supports or detracts from the key clinical concepts and messages associated with those products.

You can understand the role and impact of key scientific publications on clinical practices and ascertain how messages about your product are being perceived from the point of view of the prescribing clinician.

Providing a clinical perspective

The Thomson Message Mapping System utilizes a patented process by which the key ideas and messages published about a product in journal articles, abstracts, monographs, posters, and more, are identified, categorized, and quantitatively scored. The results can then be used to assess the impact these messages will have.  

Further information

Click here to download the Thomson Message Mapping System fact sheet