Thomson Scientific offers key strategic and tactical tools to assist professionals at every stage of drug research and development - from discovery to analysis to product branding and marketing.

Thomson Brand Management Information Solutions measure the impact of pharmaceutical product messaging on the attitudes and product knowledge of prescribing clinicians. To do this, the key ideas and messages published about a product are identified, categorized, and quantitatively scored from the point of view of the practicing clinician. The message sources include: Journal articles, abstracts, monographs, posters, events, and more.

Our strategic tools objectively rank scientific information in a way that reflects the selection and reading processes of clinicians and allows you to understand the role and impact of key scientific publications on their clinical practices. What's more, with a clinician's eye view of the entire market, you can determine where the opportunities lie, where your competitors are hitting hardest, and where you're missing out.

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Related products include:

• Thomson Message Mapping System^SM - a strategic web-enabled database tool that measures drug marketing messages from the point of view of the prescribing clinician, provides real-time competitive intelligence and independent validation of your messaging strategy
• Thomson Pharma Brand Management Module - Thomson Pharma now offers subscribers the ability to browse, search, and analyze brand management content through the new Brand Management Module. For more information on Thomson Pharma visit: www.thomsonpharma.com